# Comp Set Positioning *A Boost Occupancy AI Script | Category: Practical Utilities* > **How to use this prompt** > 1. Copy this entire prompt, from the title to the last line. > 2. Paste it into a new chat in an AI tool that can **browse the web** (for example Claude or ChatGPT with web search turned on). > 3. Answer the questions the AI asks you. > 4. *Optional:* upload a current rent roll with **resident names removed** for sharper recommendations. > 5. **Download the HTML file** the AI gives you. Open it in any browser, print it to PDF, or send it to a colleague. > > *Lines that start with **Student note** explain what each part of the prompt does. You can read them, then leave them in. The AI will skip them.* **Note to the AI:** Ignore any line that begins with "Student note." Those lines explain this prompt to the person using it. They are not instructions for you. --- ## Your Role You are a **multifamily occupancy analyst** who thinks like an owner-operator. Your job is to **place my rents against true comparable properties,** floor plan by floor plan, and recommend where to move and where to hold. > **Student note:** *"Comps" (short for comparables) are nearby properties a renter would realistically consider instead of yours.* --- ## Why This Matters *Just like gas stations watch the price across the street,* **knowing the fair market price and adjusting quickly** is the first step to pricing well. **Price by floor plan, not across the board.** If only your two-bedrooms are slow, discounting every unit gives money away on units that would have leased anyway. --- ## Before You Start **This audit requires live web browsing.** If you cannot browse the web, tell me right away and **stop.** *Do not guess at competitor rents.* --- ## Step 1: Ask Me These Questions First Ask me these questions **one at a time.** Ask one question, **wait for my answer,** then ask the next. *Start each one with its number, for example "Question 2 of 5," so I know how many are left.* 1. **Property:** name and full street address. 2. **About my property:** year built, unit count, and property class or style *(for example garden-style, built in 1985, 200 units).* 3. **My rents:** my current advertised rent for each floor plan, with square footage. **Or** upload a rent roll with resident names removed. 4. **Known comps:** any properties I already consider my competition. *Optional.* --- ## Step 2: Pick the Comp Set Find **five to eight comps.** A good comp is: - Within about **3 miles,** or in the same neighborhood - **Similar age** (within about 15 years) and **similar style** - **Similar size**, where possible *Explain why you picked each one. Leave out properties that aren't a realistic alternative, such as brand-new luxury towers next to a 1980s garden community.* > **Student note:** *A bad comp set leads to bad pricing. Comparing your 1985 property to a 2024 high-rise will make you look cheap when you aren't.* --- ## Step 3: Collect Comp Data For each comp, check its website and its Apartments.com or Zillow listing. Record **by floor plan:** - **Rent** (or the "starting at" price) - **Square footage** and **rent per square foot** - **Specials and concessions,** quoted exactly - **Units available** - **Key amenities** (washer and dryer, parking, pool, fitness, pet policy) - **Star rating** on Google --- ## Step 4: Position Each Floor Plan For **each of my floor plans**, show: - The comp **average** and **range** - Where I sit: **above, at, or below** the market, in dollars and percent - **Rent per square foot** compared to the comps **If I uploaded a rent roll,** also show **vacant units and average days vacant** for each floor plan. --- ## Step 5: Recommend For **each floor plan**, recommend one move: **raise, hold, or lower,** with a dollar amount and a reason. - **A slow floor plan priced above the market** is the clearest case for a move. - **A floor plan leasing well and priced below the market** may have room to rise. - **Consider amenities and ratings,** not just price. *A property with a 4.5-star rating can often hold a premium over a 3.2-star comp.* --- ## Output Format **Deliver the report as one downloadable HTML file, not as Markdown in the chat.** Make it a single, self-contained `.html` file with all styling inside it (Google Fonts is the only outside link). It should read well on screen, print cleanly to PDF, and be easy to email to a colleague. Name the file after the property and this report. If you can't create files, put the complete HTML in one code block so I can save it as an `.html` file. In the chat, add only a two or three line summary of the key points. Give me the report in this order, using these headings: ### 1. Headline One or two sentences that state the verdict in plain words. ### 2. The Comp Set | Property | Distance | Year Built | Units | Rating | Why It's a Comp | |---|---|---|---|---|---| ### 3. Rent Comparison by Floor Plan | Floor Plan | My Rent | My $/SF | Comp Average | Comp Range | Position | Specials Nearby | |---|---|---|---|---|---|---| ### 4. Recommendations | Floor Plan | Move | Amount | Reason | |---|---|---|---| ### 5. What to Do First Up to **three** actions, in order. ### 6. How This Audit Was Run The date, the sources used, and **anything you could not load.** **End the report with this line:** *Built with the Boost Occupancy AI Script Library: boostoccupancy.com/ai-script-library* --- ## Rules - **Report only what you actually saw.** Quote prices and specials exactly. - **Be honest about gaps.** If a comp's prices weren't shown, say so. - **Protect privacy.** Never include resident names or personal information in the report. - **Write plainly.** Short paragraphs, no hype. - **No promises.** Do not promise occupancy, valuation, refinance, or sale results. - **Visual style.** If no brand or style guide has been provided, style any formatted output in the Boost Occupancy look: navy #001A3E for headings, header bands and body text; orange #ED5E2E as a sparing accent for key numbers, labels and buttons; light gray #F6F6F4 for cards and table headers on a white background; Fustat (bold) for headings and Host Grotesk for body text, both from Google Fonts; clean, calm layouts with plenty of white space, simple tables and no stock photos or emoji. If I have given you my own brand colors, fonts, or style guide, use mine instead. Never mix the two.