Guided Execution

About This Service

Guided Execution is a high-touch engagement that helps multifamily owners recover occupancy by identifying what’s actually blocking leasing performance – not just spending more on ads. We work directly with your team and channel owners to diagnose the leaks across marketing, leasing, technology, and inventory, then rebuild a clear channel plan with defined owners, targets, and realistic performance expectations. We implement our proven KPI dashboard to diagnose issues, track progress, and drive weekly decisions, then enable your teams to maintain these metrics going forward.

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Primary Outcomes

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• Uncover Leasing Blocks – We explore the leasing ecosystem to see where friction, gaps, or blocks are taking place, then lean-in and provide immediate solutions.
• Clarify Marketing Plans – Audit and deliver a defensible go-forward marketing plan that outlines channel-by- channel recommended vendor, spend, and expected lead volumes. Ownership can then implement and monitor with clear targets and reporting expectations.
• Remove Uncertainty – Clarity is brought through weekly dashboards of our top six key performance indicators (KPIs) showing property “Lead→Tour→App→Lease→Occupancy” performance, friction points, and wins.
• ‍Build Occupancy Momentum – Driven through targeted fixes across customer experience, education, collaboration, revised marketing plans, and technical best practices.

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Deliverables

We help clarify your vision, define SMART goals, and ensure your short- and long-term objectives are aligned with your business purpose. Detailed competitor analysis, value proposition refinement, and niche positioning to give your brand a distinct edge. A step-by-step action plan that outlines key growth stages, timelines, and milestones tailored to your resources and industry.

• Secret Shopping – We review all digital properties plus provide a findings summary and prioritized fix list
• Weekly Dashboard - Loaded with 16 weeks of back data, project data, and simple instructions to maintain
• Vendor Deep Dive – Facilitated account review meetings with Zillow, Apartments.com, and your Digital Agency
• Marketing Plan Rebuild – A concise plan for future digital marketing with forecast spend and CPA per channel
• Occupancy Forecast – Forecasting occupancy using real property metrics and the new Marketing Plan
• Weekly Meetings – Review recommendations, action items, dashboards, and forecasts
• Wrap Up Report – Final report and presentation to owners
• 4 Weeks Post-Project Support – Follow-up email contact to help answer post-project questions

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Our Guarantee

While we can't guarantee any property's future occupancy or performance, we like to guarantee our work and your satisfaction. If after our second week of working together you believe this project will not deliver the Primary Outcomes or desired value, we will stop all work and return 100% of funds. No harm, no foul.  

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