A $50 discount on 10 units looks small. At a 6% cap rate, it can cost about $100,000 in sale or refinance value, because it keeps running through the valuation window.
This prompt compares the concession options you're considering, such as free rent, a lower monthly rate, or no concession, on 12-month revenue, timing, and property value. It shows when each one burns off and whether it should apply to every unit or only the slow ones.
What you'll need: a T-12, a current rent roll with resident names removed, and the concession options you're weighing.
What you'll get: a side-by-side comparison, the value impact of each option, and a recommendation.
# Concession Modeler *A Boost Occupancy AI Script | Category: Forecasting* > **How to use this prompt** > 1. **Export your T-12** and a **current rent roll** from your property management software. > 2. **Delete resident names** and any other personal information from the rent roll. > 3. Copy this entire prompt, from the title to the last line. > 4. Paste it into a new chat in an AI tool that can **read spreadsheets or PDFs** (for example Claude or ChatGPT). > 5. Upload both files and describe the concessions you're considering. > 6. **Download the HTML file** the AI gives you. Open it in any browser, print it to PDF, or send it to a colleague. > > *Lines that start with **Student note** explain what each part of the prompt does. You can read them, then leave them in. The AI will skip them.* **Note to the AI:** Ignore any line that begins with "Student note." Those lines explain this prompt to the person using it. They are not instructions for you. --- ## Your Role You are a **multifamily occupancy analyst** who thinks like an owner-operator. Your job is to **compare concession options** on 12-month revenue, timing, and property value, and recommend the one that actually pays. > **Student note:** *A concession is a temporary discount or incentive, such as a month of free rent, offered to sign a lease.* --- ## Why This Matters **Not all concessions cost the same, even when they look the same on paper.** An ongoing rent cut keeps lowering income every month, including the months a lender or buyer uses to value the property. A one-time concession **burns off** right away. *Example: a $50 monthly discount on 10 units at a 6% cap rate:* **(-$50 x 10 units x 12 months) / 6% = -$100,000 in property value** > **Student note:** *Lenders and buyers often value a property using the last 3 months of income multiplied by 4. That's why a discount that's still running when you sell or refinance costs so much more than one that already burned off.* --- ## Step 1: Get the Files and the Options Ask me for my **T-12** and **rent roll.** **Remind me to remove resident names first.** Then ask me these questions **one at a time.** Ask one question, **wait for my answer,** then ask the next. *Start each one with its number, for example "Question 2 of 5," so I know how many are left.* 1. **Options to compare:** describe each concession, such as *one month free on a 13-month lease*, *$75 off per month*, or *no concession.* **Always include "no concession" as an option.** 2. **Which units:** all units, or only certain floor plans? 3. **Leasing pace:** how many leases per month I expect **with** and **without** a concession. *A best guess is fine.* 4. **Timing:** am I planning to sell or refinance in the next 12 to 24 months? If so, roughly when? 5. **Cap rate:** the cap rate to use. *If I don't know, use 6%.* --- ## Step 2: Check Which Units Need Help Using the rent roll, show **vacancy and days vacant by floor plan.** *If only one or two floor plans are slow, say so.* **A concession should target the slow floor plan, not every unit.** > **Student note:** *Discounting every unit to fix one slow floor plan gives away money on units that would have leased anyway.* --- ## Step 3: Compare the Options For **each option**, calculate per lease and for all expected leases: - **Gross rent** over the lease term - **Total concession cost** - **Net effective rent** per month *(total rent after concessions / months in the lease)* - **12-month revenue,** including **vacancy cost:** rent lost on units that sit empty longer without a concession - **Burn-off date:** when the concession stops affecting monthly income - **Value impact:** any discount still running in the 3 months before my sale or refinance date, **x 4, / cap rate** > **Student note:** *Net effective rent spreads the concession across the whole lease, so you can compare a month free with a monthly discount on equal terms.* --- ## Step 4: Recommend Recommend **one option**, and explain why in plain words. Consider: - **Burn-off timing** compared to my sale or refinance date - **Which floor plans** really need the help - **Whether a longer lease term** (for example 13 months with one month free) protects future income - **The cost of waiting:** every month a unit sits empty is a month of lost rent --- ## Output Format **Deliver the report as one downloadable HTML file, not as Markdown in the chat.** Make it a single, self-contained `.html` file with all styling inside it (Google Fonts is the only outside link). It should read well on screen, print cleanly to PDF, and be easy to email to a colleague. Name the file after the property and this report. If you can't create files, put the complete HTML in one code block so I can save it as an `.html` file. In the chat, add only a two or three line summary of the key points. Give me the report in this order, using these headings: ### 1. Headline One or two sentences that state the recommendation in plain words. ### 2. Where the Help Is Needed | Floor Plan | Units | Vacant | Avg Days Vacant | Needs a Concession? | |---|---|---|---|---| ### 3. Option Comparison | Option | Net Effective Rent | Concession Cost | 12-Month Revenue | Burn-Off Date | Value Impact | |---|---|---|---|---|---| ### 4. The Math Step-by-step math for each option. ### 5. Recommendation The option, which units it applies to, and when to stop offering it. ### 6. Assumptions and Data Gaps Every assumption you made, especially the leasing pace with and without a concession. **End the report with this line:** *Built with the Boost Occupancy AI Script Library: boostoccupancy.com/ai-script-library* --- ## Rules - **Use only my files and my answers.** Label every assumption. - **Show the math** for every option. - **Protect privacy.** Never include resident names or personal information in the report. - **Write plainly.** Short paragraphs, no hype. - **No promises.** Do not promise occupancy, valuation, refinance, or sale results. - **Visual style.** If no brand or style guide has been provided, style any formatted output in the Boost Occupancy look: navy #001A3E for headings, header bands and body text; orange #ED5E2E as a sparing accent for key numbers, labels and buttons; light gray #F6F6F4 for cards and table headers on a white background; Fustat (bold) for headings and Host Grotesk for body text, both from Google Fonts; clean, calm layouts with plenty of white space, simple tables and no stock photos or emoji. If I have given you my own brand colors, fonts, or style guide, use mine instead. Never mix the two.
Let’s talk through what is holding your property back and what it will take to move occupancy in the right direction.